Custom WordPress development, when the plugins run out.
Custom plugins, REST API integrations, ACF Pro architecture, custom post types, headless setups. The work that doesn't fit into "install and configure" — built clean enough to maintain for years.
These are the four custom-development jobs that come through our queue most often. If the project doesn't fit, we'll tell you on the call.
Custom plugin development
When the plugin you need doesn't exist or the existing one is bloated/abandoned. We build proper, namespaced, OOP plugins with admin UIs, settings APIs, hooks for extensibility, and inline documentation. PSR-12 coding standards.
ACF Pro flexible content layouts
Block-based custom layouts with ACF Pro's flexible content fields. Editorial sites, marketing pages with section-by-section flexibility, repeating components — built so non-technical users can rearrange the page without breaking anything.
REST API integrations (CRMs, ERPs)
Connecting WordPress to HubSpot, Salesforce, Zoho, Pipedrive, NetSuite, SAP, custom internal systems. OAuth handshakes, two-way data sync, error retry queues, admin debugging panels — production-grade integration code, not "ChatGPT spat this out" wishful thinking.
Custom post types & taxonomies
Most agencies create CPTs casually — and end up with WordPress sites that get unmaintainable as scope grows. We design the data model first: which custom post types, which taxonomies, which meta fields, which relationships. Get the architecture right, future devs thank you.
Three real custom-dev jobs we shipped in the last quarter, names omitted.
"Client needs WP-to-Salesforce sync. Existing plugins all $200/mo."
A US B2B agency had a client whose Gravity Forms leads needed to sync to Salesforce with custom field mapping. The off-the-shelf connectors charged $200/mo and only supported half the field types. We built a custom plugin in ~30 hours that handled the integration cleanly and shipped under their brand.
"Magazine wants editor-flexible layouts without page builder bloat."
An editorial publisher had grown to 800+ articles and wanted editors to compose article pages from a library of ~25 reusable section types. We built it on ACF Pro flexible content — clean React-based field UIs, performance-optimised render, no page builder dependency. Editors love it, devs love it.
"Existing CPT structure can't handle the client's growth."
A real-estate agency had 2,000+ properties on a CPT structure their previous dev set up incorrectly — taxonomies in meta, queries that took 4+ seconds. We re-architected the data model, migrated 2K records, optimised meta queries, and dropped page-load from 4.2s to 280ms. Same site, real architecture.
Your client only ever sees your agency.
Three rules we hold to on every engagement.
Clean, namespaced, documented.
PSR-12 coding standards. No spaghetti hooks. No cryptic variable names. Inline PHPDoc on every non-trivial function. Your future dev will thank you.
Architecture docs at handoff.
Every custom plugin or REST integration ships with a 2-page architecture doc: data flow, hook list, edge cases, gotchas. Written so a junior dev can pick it up in an afternoon.
No proprietary lock-in.
We don't build code that depends on our private libraries or our infrastructure. Vanilla WordPress + standard plugins + your client's stack. Portable from day one.
What we actually build with.
We don't pick the stack. You do. Here's what we've shipped enough of to be fluent in.
PHP & standards
- PHP 8.2+ codebase
- PSR-12 + WP coding standards
- Composer for dependencies
- PHPCS / PHPStan in CI
- Unit tests w/ PHPUnit
WordPress core
- WP-CLI scripting
- REST API + custom endpoints
- WP Cron + Action Scheduler
- Transients + object caching
- WPDB query optimisation
Custom fields & UI
- ACF Pro (flexible content)
- ACF Blocks for editor UI
- React admin panels
- Settings API + custom screens
- Block editor extensions
Integrations & APIs
- OAuth 2.0 / API key flows
- HubSpot / Salesforce / Zoho
- SAP / NetSuite
- Custom Webhook bridges
- Error retry + admin logging
Flat monthly plans. No contracts. No setup fees.
Pick the plan that matches your pipeline. Upgrade, downgrade, or pause anytime.
- Dedicated PM
- Unlimited tasks & projects
- New site development
- Site maintenance & updates
- On-page technical SEO setup
- Speed optimization
- Pre-sales scoping support
- Internal QA on every deliverable
- 24–48 hr turnaround
- Everything in Lite, plus:
- Real-time Slack channel
- Weekly PM sync calls
- Use of your own PM tool (ClickUp, Asana, Teamwork…)
- Priority queue for urgent client tasks
- Monthly delivery report
- Everything in Pro, plus:
- Higher capacity for large or custom builds
- Dedicated senior developer time
- Quarterly architecture reviews
- Bring your own SOPs — we'll work inside them
Not sure which plan fits? Book a partner call and we'll size it based on your actual pipeline.
Things agencies ask first.
How do I know if we need custom dev vs. a plugin?
Do you do headless WordPress with React/Next.js front-ends?
What if the integration API has terrible documentation?
Will the code break when WordPress core updates?
Can custom code we ship be reused across multiple clients?
Got a "no plugin does this" problem? Let's spec it.
30-minute partner call. Walk us through what your client needs. We'll tell you whether it's 20 hours, 80 hours, or "you don't actually need custom code here."
Here's what happens next
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1
You book a 30-min callPipeline review, honest fit checkThis week
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2
NDA signedYours or ours, before kickoffSame day
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3
Plan picked, PM assignedIn your Slack / ClickUp / AsanaWithin 24 hrs
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4
First ticket shippedUnder your brandWithin 48 hrs